What is GivingTuesday?
GivingTuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and their world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe. GivingTuesday’s global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life. When is GivingTuesday? GivingTuesday is held annually the Tuesday after Thanksgiving and this year on December 3, 2019. It is held on the same day in most participating countries in the world. How can I support The Hopi Foundation and its programs on GivingTuesday? 1. You can donate to The Hopi Foundation and our programs through our Mighty Cause page. (Remember to check "#GivingTuesday" under the "Designation" dropdown).
2. You can share our Facebook posts and use our hashtags - #HeritageofReciprocity #HopiGives #GivingTuesday While GivingTuesday takes place in many forms, the majority of fundraising is though online giving. By helping us spread our social media messages, you can help us reach our fundraising goals. 3. Sign up to volunteer. The Hopi Foundation and our programs host various events throughout the year. How did GivingTuesday start? GivingTuesday was launched in 2012 during what at the time felt like unprecedented disruption in global politics and the global economy. We wanted to harness the power of social media to celebrate and inspire giving. It’s succeeded beyond our wildest hopes and has grown into a true grassroots movement for generosity. How big is GivingTuesday? With activity happening on every country on earth, GivingTuesday is the biggest generosity movement of all time. There are over 200 local GivingTuesday movements happening in the United States and 60 country campaigns. In just seven years, the GivingTuesday movement has raised more than $1 billion online in the U.S. alone. Who can participate in GivingTuesday? Everyone! GivingTuesday has been built by a broad coalition of partners, including individuals, families, nonprofits, schools, religious organizations, small businesses, and corporations. There are people and organizations participating in GivingTuesday in every country in the world. Participating in GivingTuesday is about joining a movement for generosity, and there are so many ways to do that. Whether you give your voice, goods, your time, or your money, being generous is a way to fight for the causes you care about and help people in need. How does GivingTuesday influence overall giving? GivingTuesday is a great opportunity for organizations to pick up new donors and supporters. Data shows that donors who give to an organization during GivingTuesday are 10 to 15 percent more likely to give again, compared to donors acquired on typical days in similar campaigns. GivingTuesday provides an overall boost to nonprofit organizations. In 2017, 75 percent of those making financial contributions on GivingTuesday were repeat donors, with an average gift size of $120. Data shows that GivingTuesday creates a net bump in overall yearly giving, and has proven not only to engage new donors, but to motivate existing donors to give more. Is there any evidence that GivingTuesday has an impact beyond this one day? Although GivingTuesday falls on the Tuesday after Thanksgiving annually, in surveys taken by GivingTuesday participants, 82 percent of people say that GivingTuesday has inspired them to be more giving in their lives. By engaging in your community around GivingTuesday in December, you’re creating an opportunity to foster and strengthen relationships around generosity year-round. Are young people participating in GivingTuesday? Younger generations are the ones most likely to participate in GivingTuesday. 67 percent of people between the ages of 18-34 who are aware of GivingTuesday participate in it in some way. Young people have been inspired to be more giving and they have tremendous power to inspire their peers in the spirit of generosity as well. It’s important to remember that generosity isn’t only about money. There are young people giving their voices and time to causes that they care deeply about. Through GivingTuesday efforts, young people are powerful forces for change. How do people get Involved in GivingTuesday? People participate in GivingTuesday in lots of different ways and most people do more than one thing. Giving money is the most common way people participate but most of those donors do something else as well. Supporters want to get involved in lots of different ways, and because GT gives them this opportunity, they take advantage of that. People demonstrate their generosity in many ways, including by giving:
|